Inding a hidden gem is always a delight to the finder. Once you find a beauty product of very high quality, you always plan to stick with it forever! Indie beauty brands have a devoted cult following. And it’s all for a good reason! Here is a roundup of our top 7 Indie beauty products for you. Have a look!
1) ColourPop
A combination of a large social media following and low-price points puts ColourPop high on every make-up junkie’s wish list. From matte to metallics, sea foam green to neon acid pink, the eyeshadow shades run the gamut. If you ever thought that a shade for eyeshadow didn’t exist, ColourPop will prove you wrong!
Must-buy:Â The after Hours Shadow Kit
2) Drunk elephant
The Marula-oil based skincare line is a God-sent for those with sensitive skin. Their formulas say no to all the bad stuff—no toxins/ fragrance/ parabens/ chemicals/ alcohol/ allergens and yes to the good stuff—it’s chock-a-block with potent antioxidants and skin friendly acids.
Must-buy:Â The C-Ferma Day Serum
3) Jolii CosmeticsÂ
New York-based, Sasha Suresh always struggled to find the perfect matte lipstick, so she created Jolii—a line of hydrating matte liquid lipsticks with Shea and Jojoba butter. The lipstick glides like silk and doesn’t compromise on quality. If you’re looking for a lipstick that is like megawatt highlighter that’s visible from space, Jolii is where your search ends. Their Spektra sticks are potent, pigmented glow-givers!
Must-buy:Â The Spektra Stick in Stella
4) Milk Makeup
From Milk—the New York-based media studio—comes the coolest brand of the moment. The cruelty-free, multi-functional, breeze-to-use products are designed for you! —you’ll find this one in every blogger/beauty editor/It-girl’s bag.
Must-buy:Â The Holographic Stick in Mars
5) Ouai
The brainchild of celebrity hairstylist, Jen Atkin, Ouai (pronounced ‘way’) appeals to our minimalist side—Atkin took inspiration from Byredo, Jo Malone and Le Labo for the packaging. The collection boasts of some pretty fantastic products to boost hair health and style. And when everyone from Kim Kardashian West to Chrissy Teigen is singing its praises, you know it guarantees a great hair day for one and for all!
Must-buy:Â The Dry Shampoo Foam
6) RMS Beauty
A few swipes of their creamy luminizer will take you a few steps closer to looking like Gisele Bundchen—at least quite close. Remember the glowing, angelic-looking complexions of the J Crew models? Yep, RMS Beauty is behind it as well!
Must buy:Â Luminizer X Quad
7) Sachajuan
This Swedish hair care brand ranks high on every beauty Editors’ list around the world. Sea algae, the star ingredient in their formulas, is responsible for all the shine and glam that comes with using this product. We can’t rave enough about their Ocean Mist—a texturizing spray that gives you the sexiest beach waves without the crunchiness. Give this brand a try, you will not be disappointed!
Must-buy:Â The Hair Repair
Check out these amazing Indie beauty brand s and see if any of them are worth giving a shot!